The Relationship Between Sports and Mass Media


For centuries, the benefits of sports have been recognized. This can be seen in the development of a global economy, a transnational cosmopolitan culture, and a variety of international social movements. Throughout this time, there have been claims that sports involvement trains young athletes to acquire desirable traits and behaviors. It has also been suggested that sports can instill the desire to win at all costs, among other things. Depending on the socializing agent, these claims may not be correct.

Sports, which were once primarily for wealthy and powerful people, have become globalized phenomena. Today, transnational corporations compete to market every kind of product to every market, including sports. This means that sports have become not only a source of pleasure but also a sign of power and prestige. However, this trend is far from over.

The history of modern sports can be traced back to the late 17th century in England. It is during this period that the concept of a sports record first appeared. Puritans, who opposed traditional pastimes, pushed these games underground, but under the leadership of the Marylebone Cricket Club, which was formed in 1787, organized games began to take form. The club developed cricket and rationalized competition.

Throughout history, sports have influenced the development of mass media. Sports became economically interdependent with mass media, and the development of mass media enabled sports entrepreneurs to realize the importance of generating interest among spectators and sponsors. However, the relationship between sports and mass media has been complex.